Additionally, we find that by advertising on networks other than Google Search, you will find new audiences and even increase the number of people Photo Background Removing who will search for you later on Google. chart for cross-network improvement 2. Include Google Search Partners in your campaigns Google search partners include many smaller search engines powered by Google, like ask.com and countless smaller local search engines. Although many prefer the Google search brand, the truth is that not all searches happen on Google.com. These Photo Background Removing partner search engines make up about 10% of Google's search reach, so consider including them in your campaigns to offset some of the lost search traffic you're experiencing due to COVID-19.
To include Search Network Partners in your campaigns, simply check the Include Google Search Network Partners checkbox in the Networks tab of your Photo Background Removing campaign settings. To see how your ads are performing on these Search Network partners, you can segment your data by Network (with Search Network partners.) Google Ads networks 3. Dive into display and YouTube With a large portion of your audience spending more time online, it's now easier than ever to find them as they browse the web, scroll through their social feeds, and watch online videos. Consider starting by remarketing to your past customers and website visitors to bring them Photo Background Removing back to your site and keep your brand top of mind. When they return to your site, they are often much more likely to convert on their return visits! graph of highly engaged users It is unfortunately clear that the coronavirus will change our daily lives at least for the next few months.
Stay safe and healthy and practice social distancing. While you're stuck inside, keep an eye on your PPC accounts and the WordStream blog. We will Photo Background Removing regularly release new data and strategies to best adjust your campaigns in these rapidly changing times. Still have questions? Check out Mark's webinar on demand today! Data sources This report is based on a sample of 15,759 US-based WordStream customer accounts across all verticals that advertised on Google Search, Display, and YouTube throughout March 2020. More resources for SMEs and online advertising during COVID-19 How the Coronavirus (COVID-19) Pandemic is Affecting Small Photo Background Removing Businesses and Marketers 6 Strategies for Advertising on Facebook and Instagram During the COVID-19 Pandemic.